About

Sarah Bagg Life Coach

Hi, I’m Sarah. I’m a life coach and an artist. I live in Brighton & Hove in East Sussex.

I work with people at moments of uncertainty — when they are navigating decisions, change, or a sense that things in life are not quite working as they are.

Life Love and Me began as a blog in 2017, at a pivotal point in my life when I made the decision to freeze my eggs. At the time, I shared my experience because I was trying to make sense of something I didn’t fully understand, and I hoped it might help others who were finding themselves at similar crossroads.

That period became an important turning point for me. It shaped how I think about choice, direction, and the moments in life when things feel uncertain or unclear.

Coaching played a huge part in helping me reconnect with my creativity and painting practice, which has become an important and consistent part of my life again.

Through this, I’ve realised what I need in my life: fulfilment, purpose, creativity, variety, and community. My life has gradually become shaped around those things, rather than a single path or direction.

In 2021 I qualified as a certified life coach. Coaching has also been something I’ve experienced personally at different points in my life, and it’s had a significant influence on how I think, make decisions, and move through change.

Alongside coaching and art, I also run my own consultancy business.

Over time, I’ve also had to come to terms with the fact that I won’t have a family of my own. That has been a significant part of my life experience, and while it is not the defining focus of who I am, it has shaped my perspective in a meaningful way.

Whether people come to me through coaching, through my artwork, or through shared experience, I’m interested in the same thing: how we navigate change, make decisions, and create lives that feel right for us — even when they don’t go the way we expected.

Love,
Sarah x

My Egg Freezing Journey……

At the time of embarking on egg freezing, I couldn’t find much information on the process that felt relatable or supportive. Most of what I came across focused on couples going through IVF, rather than navigating fertility as an individual.

That left me feeling quite alone in what I was going through, and it became one of the reasons I started sharing my own experience through Life Love and Me.

Explore my story

Life direction & transition coaching

Life direction coaching can help when you’re navigating change in your work, your life structure, or the stage you’re at — including career change, retirement, or simply feeling that something no longer fits.
It can feel like a really scary thing to change direction, especially when you’re worried about making the wrong decision, or when finances are part of what’s holding you in place. In retirement, that can look slightly different, but it can still come with uncertainty about what comes next.
By identifying your strengths and what makes you tick, we will work towards aligning these with your values and beliefs, and understanding what’s driving your decisions, including the things that feel like blockers.
Although some of us have ideas of what we'd like to do and know we should change direction, we don’t always know how to put the ideas into practice. It’s my role as a coach to help you find the answers, gain clarity, and understand what’s getting in the way, so you can take practical steps forward. Coaching helps you move through uncertainty and create more balance and fulfilment in the life you are building.

Childless not through choice coaching

Through my own experience of finding a different path in life without children, I support women who are navigating life as childless not by choice.

This can be a deeply painful and disorientating experience, especially when life looks different from what was once expected. In a world where there is often a strong narrative that meaning and purpose come through becoming a parent, it can feel as though your own sense of direction needs to be redefined or rebuilt. For many women I work with, this becomes part of finding a way forward.

Over time, I’ve come to see how meaning and purpose can also be something we build within a life itself, not something that only arrives through a single role or path, and often something that is shared rather than defined by one experience alone.

Coaching offers space to make sense of where you are now and focus on moving forward, finding ways to build a life that feels meaningful, grounded, and your own.

Creative coaching

Whether you’re working on personal projects or professional goals, creative coaching helps you move ideas forward in a way that feels practical and achievable.

Many people I work with have creative ideas but struggle with consistency, organisation, or knowing how to bring them into the real world. This can include building confidence in your work, finding direction, or making your creative practice more sustainable.

It also includes the practical side of being a creative — how you communicate your work, how you talk about it, and how you present yourself. For many, the challenge is not the ideas themselves, but visibility, marketing, and the technology side of running a creative practice.

Alongside my own creative practice, I’ve hosted Artists’ Open House exhibitions, working with a range of artists each year. I understand both the creative process and what it takes to bring creative work into the world in a practical way.

Coaching offers a space to develop ideas and move your creative work forward.

Life Coaching with Sarah was a total life saver

- Carla, London, UK